The Refractive Thinker® Radio Show: Trademark, Patents, and Perpetual Innovation 07/07 by Cheryl Kulikowski Lentz | Entrepreneur Podcasts

The Refractive Thinker® Radio Show: Trademark, Patents, and Perpetual Innovation 07/07 by Cheryl Kulikowski Lentz | Entrepreneur Podcasts:
(30 minute broadcast on BlogTalkRadio.)
This is an interview with Dr. Elmer Hall about Intellectual Property and the types of information included in the Patent Primer 3.0.

Hall talks about the basic processes that entrepreneurs can take to capitalize on Intellectual Property (IP). This interview is an excellent overview of that the approaches that creators and inventors should consider in bringing IP protection to their creative efforts.

The books (and eBooks) in the Perpetual Innovation(tm) series are:

Hall, E. B. & Hinkelman, R. M. (2013). Perpetual Innovation™: A guide to strategic
planning, patent commercialization and enduring competitive advantage, Version
2.0. Morrisville, NC: LuLu Press. ISBN: 978-1-304-11687-1  Retrieved from: http://www.lulu.com/spotlight/SBPlan

Hall, E. B. & Hinkelman, R. M. (2015). Perpetual Innovation™: Patent primer 3.0:
Patents, the great equalizer of our time! An overview of intellectual property
for inventors and entrepreneurs. Morrisville, NC: LuLu Press. ISBN: 978-1-329-17833-5  Retrieved from: http://www.lulu.com/spotlight/SBPlan

Hall, E. B. & Hinkelman, R. M. (2015). Perpetual Innovation™: Patent primer 3.0e:
Patents, the great equalizer of our time! An overview of intellectual property
with patenting cost estimates for inventors and entrepreneurs.  [Amazon Kindle eBook].  ASIN: B010ISU7ZG  Retrieved from: http://www.amazon.com/dp/B010ISU7ZG   

Hall, E. B. & Hinkelman, R. M. (2015). Perpetual Innovation™: Innovator’s  primer 3.0: The basics on intellectual property protection for the creator and inventor.  Morrisville, NC: LuLu Press.  ISBN: 978-1-329-23954-8  Retrieved from: http://www.lulu.com/spotlight/SBPlan  

Hall, E. B. & Hinkelman, R. M. (2015). Perpetual Innovation™: Innovator’s  primer 3.0e: The basics on intellectual property protection for the creator and inventor.   [Amazon Kindle eBook].  ASIN: B0115BG35I  Retrieved from: http://www.amazon.com/dp/B0115BG35I   

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eBook Patent Primer 2.0, Patents, the Great Equalizer of our Time! An Overview of Intellectual Property with Patenting Cost Estimates for Inventors and Entrepreneurs (Perpetual Innovation): Elmer B. Hall, Robert M. Hinkelman: Amazon.com: Kindle Store

Patent Primer 2.0, Patents, the Great Equalizer of our Time! An Overview of Intellectual Property with Patenting Cost Estimates for Inventors and Entrepreneurs (Perpetual Innovation): Elmer B. Hall, Robert M. Hinkelman: Amazon.com: Kindle Store:

Kindle eBook version of the Patent Primer 2.0 is here!!!

Of course you can still buy the hard copy of the Primer 2.0 over a LuLu Press: http://www.lulu.com/spotlight/SBPlan

Patent Primer 2.0 is an overview of IP protection in the US and globally with a focus on patents and the patenting process. Intellectual property – especially patents – provides one of the greatest competitive advantages of our time. Patents are a great equalizer, putting the individual inventor on the same footing as corporate giants.  The Patent Primer is an update from the original edition that was included as Appendix B in Perpetual Innovation, Hall and Hinkelman’s 2007 patent commercialization book. (Look for edition 2.0!)

With so much depending on intellectual property, inventors and entrepreneurs must have a good understanding of IP tools to be successful. Patent Primer 2.0 is what everyone needs before launching new product development and invention commercialization. It gives a quick overview of IP and brand building. It addresses the various patent-protection alternatives. The Primer offers example of costs for a small entity to bring a patent-protected invention to market-readiness. The 2.0 version of the Primer includes major changes in U.S. patent laws and the new fees initiated in March 2013.

Hall and Hinkelman are executives of Strategic Business Planning Company (SBP), a company that helps businesses and individuals Plan for Sustainable Success™. SBP helps innovators build strong IP Business Plans. The company is active in sustainability and advocates initiatives that offer payback of investment in 1 to 5 years while delivering perpetual savings to the business, to the community and to the environment – win, win, win!

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Patent Primer 2.0 is released. Overview of IP and Patent Process.

Perpetual Innovation™: Patent Primer 2.o

Patents, the Great Equalizer of our Time!

An Overview of Intellectual Property with Patenting Cost Estimates for Inventors and Entrepreneurs

By Elmer Hall & Robert Hinkelman

Visit LuLu Press storefront at: www.lulu.com/spotlight/SBPlan

The Patent Primer 2.0 is an overview of intellectual property (IP) protection in the US and globally with a focus on patents and the patenting process. Intellectual property – especially patents – provides one of the greatest competitive advantages of our time. Patents are a great equalizer, putting the individual inventor on the same footing as corporate giants.

   Intangible assets have expanded such that most of the value of most companies is non-tangible, especially patents. Even though there is such a huge competitive advantage associated with IP, intangible assets often go unmanaged. IP is generally omitted from the books on new product development, marketing, and business strategy.

With so much depending on intellectual property, inventors and entrepreneurs must have a good understanding of IP tools to be successful. Patent Primer 2.0 is what everyone needs before launching into new product development and invention commercialization. It gives a quick overview of IP and brand building. It addresses the various patent-protection maneuvers. The Primer offers example of costs for a small entity to bring an invention to market-readiness with patent protection. The 2.0 version of the Primer includes major changes in U.S. patent laws and the new fee schedule initiated in March 2013.

   The information at the U.S. Patent and Trademark Office (U.S. PTO web site) has evolved over 200 years into a mixed collage of information. Details are buried within laws, regulations, policies and procedures. Additionally, books on patenting and do-it-yourself patent tools are complicated and obtuse. Less-than-reputable companies with 800 numbers target inventors to “help” with the patenting, licensing and funding.

The 2.0 version of the Patent Primer is a complete rewrite and update of the original primer included in Appendix B of Hall and Hinkelman’s 2007 book on patent commercialization. (Visit: www.lulu.com/spotlight/SBPlan) 

   Hall and Hinkelman are executives of Strategic BusinessPlanning Company, a company that does consulting, helping businesses and individuals Plan for Sustainable Success™. SBP helps innovators build strong IP Business Plans. The company is active in sustainability and advocates initiatives that offer payback of investment in 1 to 5 years while delivering perpetual savings to the business, to the community and to the environment – win, win, win!

It's Oatmeal vs. Oatmeal in a new trademark suit | Internet & Media - CNET News

It's Oatmeal vs. Oatmeal in a new trademark suit | Internet & Media - CNET News:

Oatmeal (the comic) joins forces with Recycled Greetings to offer up greeting cards... However, there's a real life card company by the name of Oatmeal Studios.

Oatmeal the Studios was less than entertained to find greeting cards by Oatmeal, the comic, from a rival card company. They have have issued a desist notice and filed for trademark infringement.

We'll see who gets served up oatmeal and who gets the last laugh!

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