Perpetual
Innovation™: Patent
Primer 2.o
Patents,
the Great Equalizer of our Time!
An
Overview of Intellectual Property with Patenting Cost Estimates for Inventors
and Entrepreneurs
By Elmer Hall & Robert Hinkelman
The
Patent Primer 2.0 is an overview of intellectual property (IP)
protection in the US and globally with a focus on patents and the patenting
process. Intellectual property – especially patents – provides one of the
greatest competitive advantages of our time. Patents are a great equalizer, putting
the individual inventor on the same footing as corporate giants.
Intangible assets have expanded such that most of the
value of most companies is non-tangible, especially patents. Even though there
is such a huge competitive advantage associated with IP, intangible assets
often go unmanaged. IP is generally omitted from the books on new product
development, marketing, and business strategy.
With so much depending on
intellectual property, inventors and entrepreneurs must have a good
understanding of IP tools to be successful. Patent
Primer 2.0 is what everyone needs before launching into new product
development and invention commercialization. It gives a quick overview of IP
and brand building. It addresses the various patent-protection maneuvers. The
Primer offers example of costs for a small entity to bring an invention to
market-readiness with patent protection. The 2.0 version of
the Primer includes major changes in U.S. patent laws and the new fee schedule
initiated in March 2013.
The information at the U.S. Patent and Trademark Office
(U.S. PTO web site) has evolved over 200 years into a mixed collage of
information. Details are buried within laws, regulations, policies and
procedures. Additionally, books on patenting and do-it-yourself patent tools
are complicated and obtuse. Less-than-reputable companies with 800 numbers
target inventors to “help” with the patenting, licensing and funding.
The 2.0 version of the
Patent Primer is a complete rewrite and update of the original primer included
in Appendix B of Hall and Hinkelman’s 2007 book on patent commercialization. (Visit: www.lulu.com/spotlight/SBPlan)
Hall and Hinkelman are
executives of Strategic BusinessPlanning Company, a company that does consulting, helping businesses and
individuals Plan for Sustainable Success™.
SBP helps innovators build strong IP
Business Plans. The company is active in sustainability and advocates
initiatives that offer payback of investment in 1 to 5 years while delivering
perpetual savings to the business, to the community and to the environment –
win, win, win!
No comments:
Post a Comment