PWC, What you get when there's too much Booz in the baby naming process.

I fear that PWC was boozing it up a little too much when the rebranded their subsidiary to be now called: "Strategy &".  And what, you ask?

Booz & Co is a buyout subsidiary of Price Waterhouse Cooper (PWC), the large accounting/consulting firm. It seems only right that the division with the boozy name should be revamped as something else, Right? But, in a drunken stupor, they couldn't really come up with what the division will do.

Actually this kind of a trick appears like an emerging pattern for PWC when they have an asset (division) that they are planning to sell or spin off. In this case the buyer of Booz & Co and determine what the "and" is themselves.

If they were going to use some strange code name for the spin-off target, they could have used something like April First, or Monday. Oops, no can't use Monday, already did that.

Check out the story here: http://www.accountancyage.com/aa/news/2337955/pwc-completes-acquisition-of-booz-co 
Or here: WSJ article

Rita Gunther McGrath on the End of Competitive Advantage

Rita Gunther McGrath on the End of Competitive Advantage:

Great insight on competitive advantage, flexibility, and innovation.

Article, but a nice video of Rita as well.

Book:
McGrath’s most recent book, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013)


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Strategic Business Planning Co's Books and Publications Spotlight

Strategic Business Planning Co's Books and Publications Spotlight:

Here's the Patent Primer as well.
Also check out the e-book versions of the book/booklet.

Perpetual Innovation: A Patent Primer, an Overview of Patenting Issues and Costs Estimates for a Small Entity

By Elmer Hall, Robert Hinkelman

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Paperback, 25 Pages 

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Price: $10.05

Ships in 3-5 business days

This booklet is a overview of intellectual property protection in the US and globally. This is what’s missing from the books on new product development and do-it-yourself patenting. It’s not covered in the business books on product development, marketing and strategic planning. With so much depending on the intellectual property protection of inventors they must have a good understanding of the information presented here to be successful. This booklet is what everyone needs before launching into new product development and invention commercialization. It gives a quick overview of the patenting process. It addresses the timing of various patent-protection maneuvers. There is an example of costs for a small entity/investor to bring an invention to market-readiness with patent protection. This booklet is based on Appendix B of Perpetual Innovation: A Guide to Strategic Planning, Patent Commercialization and Enduring Competitive Advantage (2007) by Hall and Hinkelman.

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Strategic Business Planning Co's Books and Publications Spotlight

Strategic Business Planning Co's Books and Publications Spotlight:

The patent commercialization books by Hall and Hinkelman are available from LuLu Press: http://www.lulu.com/spotlight/SBPlan

Perpetual Innovation: A Guide to Strategic Planning, Patent Commercialization and Enduring Competitive Advantage

By Elmer B. Hall, Robert M. Hinkelman

View this Author's Spotlight

Paperback, 288 Pages 

Preview

Price: $49.95

Ships in 3-5 business days

Perpetual Innovation describes the strategic planning process necessary for managers and inventors to bringing protected technologies to market. This book outlines the ways to organize for innovation and how best to commercialize intellectual property (patents) nationally and internationally. Valuation and decision-making methods are presented for assessing the value of technology at early stages and preparing for the best methods of value realization. Key to market success is being first to market, with a superior product and the best possible intellectual property protection. This book focuses on the business side of patent commercialization, those decisions that involve everyone in the organization, not just the patent attorneys and the scientists.

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