Rita Gunther McGrath on the End of Competitive Advantage:
Great insight on competitive advantage, flexibility, and innovation.
Article, but a nice video of Rita as well.
Book:
McGrath’s most recent book, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013)
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Showing posts with label competition. Show all posts
Showing posts with label competition. Show all posts
Wednesday, March 19, 2014
Monday, July 9, 2012
Strategic Business Planning Co's Books and Publications Spotlight
Strategic Business Planning Co's Books and Publications Spotlight:
Here's the Patent Primer as well.
Also check out the e-book versions of the book/booklet.
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Here's the Patent Primer as well.
Also check out the e-book versions of the book/booklet.
Perpetual Innovation: A Patent Primer, an Overview of Patenting Issues and Costs Estimates for a Small Entity
Paperback, 25 Pages
Price: $10.05
Ships in 3-5 business days
This booklet is a overview of intellectual property protection in the US and globally. This is what’s missing from the books on new product development and do-it-yourself patenting. It’s not covered in the business books on product development, marketing and strategic planning. With so much depending on the intellectual property protection of inventors they must have a good understanding of the information presented here to be successful. This booklet is what everyone needs before launching into new product development and invention commercialization. It gives a quick overview of the patenting process. It addresses the timing of various patent-protection maneuvers. There is an example of costs for a small entity/investor to bring an invention to market-readiness with patent protection. This booklet is based on Appendix B of Perpetual Innovation: A Guide to Strategic Planning, Patent Commercialization and Enduring Competitive Advantage (2007) by Hall and Hinkelman.
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Strategic Business Planning Co's Books and Publications Spotlight
Strategic Business Planning Co's Books and Publications Spotlight:
The patent commercialization books by Hall and Hinkelman are available from LuLu Press: http://www.lulu.com/spotlight/SBPlan
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The patent commercialization books by Hall and Hinkelman are available from LuLu Press: http://www.lulu.com/spotlight/SBPlan
Perpetual Innovation: A Guide to Strategic Planning, Patent Commercialization and Enduring Competitive Advantage
Paperback, 288 Pages
Price: $49.95
Ships in 3-5 business days
Perpetual Innovation describes the strategic planning process necessary for managers and inventors to bringing protected technologies to market. This book outlines the ways to organize for innovation and how best to commercialize intellectual property (patents) nationally and internationally. Valuation and decision-making methods are presented for assessing the value of technology at early stages and preparing for the best methods of value realization. Key to market success is being first to market, with a superior product and the best possible intellectual property protection. This book focuses on the business side of patent commercialization, those decisions that involve everyone in the organization, not just the patent attorneys and the scientists.
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