Innovation comes from trying new things.
This is a cool version of the "Screw up Award" which sometimes even goes by a less attractive name.
A corporate culture kills off innovation if every time someone tries something new they get clobbered. You gotta be able to fail faster, in order to learn faster.
The Refractive Thinker®: Vol. I: Ch 10: Dr. Cheryl Lentz: Fail Faster, Succeed Sooner.