Kindle eBook version of the Patent Primer 2.0 is here!!!
Of course you can still buy the hard copy of the Primer 2.0 over a LuLu Press: http://www.lulu.com/spotlight/SBPlan
Patent Primer 2.0 is an overview of IP protection in the US and globally with a focus on patents and the patenting process. Intellectual property – especially patents – provides one of the greatest competitive advantages of our time. Patents are a great equalizer, putting the individual inventor on the same footing as corporate giants. The Patent Primer is an update from the original edition that was included as Appendix B in Perpetual Innovation, Hall and Hinkelman’s 2007 patent commercialization book. (Look for edition 2.0!)
With so much depending on intellectual property, inventors and entrepreneurs must have a good understanding of IP tools to be successful. Patent Primer 2.0 is what everyone needs before launching new product development and invention commercialization. It gives a quick overview of IP and brand building. It addresses the various patent-protection alternatives. The Primer offers example of costs for a small entity to bring a patent-protected invention to market-readiness. The 2.0 version of the Primer includes major changes in U.S. patent laws and the new fees initiated in March 2013.
Hall and Hinkelman are executives of Strategic Business Planning Company (SBP), a company that helps businesses and individuals Plan for Sustainable Success™. SBP helps innovators build strong IP Business Plans. The company is active in sustainability and advocates initiatives that offer payback of investment in 1 to 5 years while delivering perpetual savings to the business, to the community and to the environment – win, win, win!
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